H. J. Goetzman was trained as a commercial photographer and established a studio in Dawson City from 1898 to 1904. At the peak of the gold rush Goetzman employed seven photographers whom he brought into the country, not including his wife, Edith, who had her name on some photographs as early as 1901. His company recorded scenery on the Dyea and Chilkoot trails, Bennett City, the Yukon River and Dawson City. In 1900 Goetzman geared his advertising to the miners. He called himself "The Photographer" and the only professional photographer in Dawson with more overhead than all the others combined. The studio moved to several locations in Dawson City but was, at one time, on the 2nd story of the Monte Carlo building. Goetzman used Kodak equipment and also sold equipment and film. He advertised free mailing tubes so his customers did not have "to cut off a piece of broom handle and roll the prints around it." Edith Goetzman stayed in business for a brief time after her husband's departure and competed with Duclos' portrait trade.

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