Page from The New Yorker magazine, May 3, 1952
Les Amis des Jardins de Métis Collection
“Just like a trip abroad” is how the Gaspé is pitched in this Canadian National Railways advertisement that appeared in The New Yorker magazine in May, 1952. Proximity to the United States was a new angle for advertisers, choosing to promote Canada as easy and effortless to get to, not requiring a passport and offering a generous discount with the exchange rate between the two currencies.
Canadian National Railways was one of Canada’s most important advertisers and (along with its rival Canadian Pacific) operated passenger trains and hotels across the country. Because it was a government railway, it also had to be sensitive to local needs and political pressure, assuring an equal distribution of resources spread across the entire Canadian railway network. The same advertisement that promoted a tour of the Gaspé Peninsula also presented nine other Maple Leaf Vacations.