Colour Photo of the Cover of a Montreal Eaton's Catalogue

© Sears Canada Inc.

Introduction

The Before E-Commerce website offers a history of the mail-order catalog business in Canada featuring vintage catalogues from Eaton’s, Simpson’s Army and Navy, Woodwards, and the Hudson’s Bay Co. The use of mail-order catalogues built some of the largest retail businesses in Canada while revolutionizing the art of marketing and merchandising around the world.

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