Chosen by Canadians: Our Relationship with Cars

Canadian consumers’ choices are influenced by many things including patriotism, practicality, and the preferences of other Canadians. Canada’s consumers state their preferences whenever they buy a car—their choices determine which cars will dominate Canadian roads. If the car becomes widely popular across Canada, is it somehow ‘more’ Canadian?

Canadians also express their relationships with cars through images, and music. When a car reflects its owner’s personality, or becomes part of the culture, does that make it Canadian?
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