In the postwar period, the number and variety of goods available expanded rapidly, as did the ability of Canadians to purchase them. The electrification of rural Canada increased the market for electric appliances. The baby boom increased Canada's population and led to the identification of children and teenagers as specific markets in the 1950s and '60s. By the late 1990s, e-commerce allows people to shop from companies next door and around the world.


Woodward's of Vancouver celebrates the 50th anniversary of its catalogue, which is widely circulated throughout Western Canada.


The CTCC, a Catholic French-Canadian union representing store and mail-order workers at Dupuis Frères, goes on strike. The conflict, which lasts three months, damages the public image of the company among its French-speaking clientele.


Simpson's merges with the American Sears and the first Simpsons-Sears catalogue is issued. Like Eaton's, Sears had traditionally sold a lower class of goods than Simpson's. Eaton's restructures due to strong competition from Simpsons-Sears. Woodward's catalogue closes and its assets are purchased by the Hudson's Bay Company.


In addition to its 14 department stores, 42 branch stores, and six foreign buying offices, Eaton's has four mail-order warehouses, four factories, and 299 order offices.


Dupuis Frères circulates one million catalogues throughout French Canada but mainly in the province of Quebec. Jackets sporting the image of hockey star Maurice Richard are for sale in the catalogue.


The Dupuis Frères catalogue closes. The company loses $70 000 on its catalogue operation in 1962 and lays employees off that October. The department store declares bankruptcy 15 years later.


Eaton's has 336 catalogue outlets, and redesigns and reduces the size of the catalogue; the catalogue is now profitable only in Western and Atlantic Canada.


On the 100th anniversary of the Simpson's department store, the Simpsons-Sears operation has 41 stores, four large catalogue centres, and 553 catalogue selling offices in Canada.


Eaton's catalogue loses $17 million dollars and the idea of closing down the operation is raised for the first time.


Eaton's catalogue closes.


The mail-order operation of Simpsons-Sears is bought out by Sears and becomes Sears Canada.


Eaton's declares bankruptcy. Sears Canada acquires the name but in 2002 announces the closing of the last seven stores to carry the Eaton name. Sears publishes 24 different catalogues and handles 22 million orders.


Mail order continues to thrive, particularly due to the success of speciality catalogues such as seeds, tools, and lingerie. However, with the introduction of e-commerce, many stores now have online shopping capability instead of, or in addition to, mail order. As with mail order, shoppers can dream about possible selections, purchase goods from distant places in the comfort of their homes, and await their arrival with anticipation.
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