30

Hector Pellerin, singer and actor, together with actor Jeanne Demons
24 October 1945
Montreal, Quebec, Canada

31

Parade of French songs on CKVL hosted by Guy Mauffette
1948
Montreal, Quebec, Canada

Credits:
Archives nationales du Québec collection

32

Serge Deyglun, author, composer, performer and pioneer of Quebec songs
17 March 1951
Montreal, Quebec, Canada

Credits:
Bibliothèque nationale du Québec collection

33

In the 1960s, independent Quebec companies began carving out a significant share of the market at the expense of the multinationals. Select, Jupiter, Franco, Trans-Canada, Kébec-Spec and Gamma consolidated their operations.

34

Jean-Pierre Ferland in studio
January, 1964
Boulogne, France

Credits:
Phonothèque québécoise collection

35

Jean-Pierre Ferland record sleeve on the Select label
January, 1964
Montreal, Quebec, Canada

Credits:
Phonothèque québécoise collection

36

Montreal record seller Archambault distributed records produced abroad starting at the beginning of the 20th century (songs, variety, light opera, children's material, religious music) and produced local artists starting in 1959 (on the Select label).

In the decade between 1950 and 1960, there were 18 new labels competing for the Quebec market.

37

Singer Jacques Blanchet
1972
Montreal, Quebec, Canada

Credits:
Phonothèque québécoise collection

38

Record sleeve from the alternative rock group 'Vent du Mont Schärr'.
1988
Montreal, Quebec, Canada

39

In 1979, popular music styles (rock, Western, alternative, chanson) accounted for 64% of the records bought in Quebec.

The 1980s crisis in Quebec popular music gave way to fragmentation of the market and to a diversity of genres on offer, related to the evolution of tastes, to globalization, to the contributions of the cultural communities and to education. Alternative music styles gained new followings. Independent groups helped redefine production models. Even though distribution continues to be the key factor, the culture of self-production established a niche in the market, especially with the advent of the home studio.

40

Cassette sleeves from self-produced alternative music groups
1990
Montreal, Quebec, Canada

Credits:
Phonothèque québécoise collection

41

Record sleeve from an independent Quebec rock collective
1990
Montreal, Quebec, Canada

Credits:
Phonothèque québécoise collection

42

Record sleeve from the alternative rock group Glop! Glop!
1990
Montreal, Quebec, Canada

Credits:
Phonothèque québécoise collection

43

Record sleeve from the group 'Les 3/4 putains'
1999
Montreal, Quebec, Canada

Credits:
Phonothèque québécoise collection