1

Record library
1948
Montreal, Quebec, Canada

Credits:
Archives nationales du Québec collection

2

There has always been a close relationship between the recording and the radio industries. One supplies content to the other; the other offers the first publicity. In parallel, the two industries systematized their marketing approaches, sometimes to the detriment of the content.

3

Radio-Canada record library
1946
Montreal, Quebec, Canada
TEXT ATTACHMENT


Credits:
Archives nationales du Québec collection

4

Hector Pellerin, singer and actor, together with actor Jeanne Demons
24 October 1945
Montreal, Quebec, Canada

5

In addition to being a singer, Hector Pellerin made a career on the radio. The Quebec "star-system" was already marked by media convergence. The market was shared between opera-trained singers and popular actors (some of whom had been commentators for the silent films). Some entrepreneurs had interests or partners in the movie houses, in variety and later on in the record and radio industries. A night club star became a recording star or a radio host. This phenomenon persists today.

6

Group of actors in a studio
11 February 1946
Montreal, Quebec, Canada

7

Host Jacques Normand with pianist Billy Munro in a CKVL studio
1947
Montreal, Quebec, Canada
TEXT ATTACHMENT


8

It was not unusual for the representative of a record label personally to promote a new record on the radio, especially in the regions. Access to the airwaves has always been an excellent way to promote records. Host Jacques Normand certainly attracted many listeners. A good number of studio musicians were still heard. However, the use of records became the norm for the private stations.

9

Pianists Jos Brousseau and Marcel Grondin of the Montagnards laurentiens
21 May 1949
Quebec, Quebec, Canada
TEXT ATTACHMENT


10

Radio (Radio-Canada, CHLP, CHLN, CKAC, CKVL) promoted Quebec singer-songwriters and folk singers and groups: Les Montagnards laurentiens on CHRC, Quebec, the Quatuor Alouette live in the 1930s, and Lionel Daunais.

11

The Montagnards laurentiens performed a traditional repertorie that inspired many musicians
21 May 1949
Quebec, Quebec, Canada

12

Host Jean-Pierre Masson accompanied by a pianist in a CKVL studio
1949
Montreal, Quebec, Canada

13

The private radio stations (CKAC, CKVL) broadcast variety shows in which local songs slowly took their place (Quebec performers started by offering adaptations or foreign hits, then later began performing local work); at the end of the 1950s, according to Fernand Robidoux, Quebec radio stations were playing American records whose main function was promotional; the European and Canadian companies didn't have big budgets and were already having trouble competing with American "dumping".

14

Host Jean-Pierre Masson of CKVL, choosing records
1949
Montreal, Quebec, Canada
AUDIO ATTACHMENT


Credits:
Archives nationales du Québec collection