M u s e u m  C r e a t e d  L e s s o n

Une enseigne musicale

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Museum of Vancouver, Vancouver, British Columbia

Audio 1 - Dal Richards
Here are Dal Richard’s first recollections of the Orpheum, from the 1930s when he was a junior high school student.
Museum of Vancouver
© 2012, Museum of Vancouver. All Rights Reserved.
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Learning Object: Musical Neon
Audio 2 - Norman Young
Orpheum theatre historian Norman Young recalls his first time onstage at the Orpheum as a child, when he entered a yo-yo contest—one of many Ivan Ackery designs to attract children and their families to the theatre.
Museum of Vancouver
© 2012, Museum of Vancouver. All Rights Reserved.
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Learning Object: Musical Neon
Audio 3 - Joe Keithley
DOA frontman Joe Keithley remembers the scene inside the Buddha during the punk heyday of 1978.
Museum of Vancouver
© 2012, Museum of Vancouver. All Rights Reserved.
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Learning Object: Musical Neon
Audio 4 - Murphy Farrell
Drummer Murphy Farrell describes the Hastings Street transformation of the ‘70s and how the changes made it ripe for punk to thrive at the Smilin’ Buddha Cabaret.
Museum of Vancouver
© 2012, Museum of Vancouver. All Rights Reserved.
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Learning Object: Musical Neon
The Orpheum 1948
In 1948, Famous Players installed the Orpheum's first neon sign.
Famous Players bought the Orpheum in the early 1930s, signaling the decline of vaudeville and the rise of "talkie" films. In 1948, Famous Players installed the Orpheum's first neon sign. Art Jones photo, Vancouver Public Library 80714

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Learning Object: Musical Neon
Audio 5 - Dal Richards
By the 1930s, the Yale Hotel pub had developed a reputation for providing what other entertainment establishments didn’t always serve at the time: beer. Vancouver big-band leader Dal Richards remembers liquor runs to the Yale in the 1930s.
Museum of Vancouver
© 2012, Museum of Vancouver. All Rights Reserved.
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Learning Object: Musical Neon
Audio 6 - Joe Luciak
Mud Bay Blues Band drummer Murphy Farrell recalls playing opening sets at the Yale for big-name blues legends. Joe Luciak, musical director of the Yale, speaks about the future of the Yale.
Museum of Vancouver
© 2012, Museum of Vancouver. All Rights Reserved.
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Learning Object: Musical Neon
The Yale
The Yale sign at night
The Yale's unique sign lights up the corner of Granville and Drake. Wendy D. photo

Museum of Vancouver




© 2012, Museum of Vancouver. All Rights Reserved.
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Learning Object: Musical Neon
Audio 7 - Dal Richards
Big-band leader Dal Richards remembers the theatre’s opening day in April 1941.
Museum of Vancouver
© 2012, Museum of Vancouver. All Rights Reserved.
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Learning Object: Musical Neon
Audio 8 - Jon-Paul Walden
Here is Jon-Paul Walden, former theatre manager of the Vogue, reflecting on his experiences with the contemporary era Vogue Theatre.
Museum of Vancouver
© 2012, Museum of Vancouver. All Rights Reserved.
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Learning Object: Musical Neon
The Orpheum Theatre 1928
The Seymour Street entrance of the Orpheum Theatre
The Orpheum opened as a vaudeville theatre on November 8, 1927. Leonard Frank photo, Vancouver Public Library 11034.

Museum of Vancouver




© 2012, Museum of Vancouver. All Rights Reserved.
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Learning Object: Musical Neon
The Interior of the Orpheum
The interior of the Orpheum
Contemporary audience seating at the Orpheum Theatre. Courtesy of Vancouver Symphony Orchestra

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Learning Object: Musical Neon
The Smilin' Buddha Cabaret
The Smilin' Buddha Cabaret sign
The Smilin' Buddha is one of the most iconic signs from Vancouver's neon heyday. It perfectly reflects the playfulness and creativity of neon sign makers of the 1940s and '50s. Vancouver Sun photo

Museum of Vancouver




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Learning Object: Musical Neon
The Vogue Theatre 1946
In 1946 the Vogue was just one of many movie theatres on Theatre Row
In 1946 the Vogue was just one of many movie theatres on Theatre Row. Visible in this photo are the Orpheum, Capitol, Paradise, and Plaza theatres. Dominion Photo Co. photo, Vancouver Public Library 27166

Museum of Vancouver




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Learning Object: Musical Neon
The Vogue Theatre
The Vogue Sign
The statue of Roman goddess Diana sitting atop the 62-foot Vogue sign has caused some controversy over the years. When owner Harry Reifel had a new statue made to replace the rusted original in 1967, City Council deemed its curvy silhouette "too sexy." The sign went up anyway. When the theatre manager griped about the sign's $5,000 price tag, Reifel declared, "She's beautiful and worth it.” Mel Buenaventura photo

Museum of Vancouver




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Learning Object: Musical Neon
Activité 1 : Questions pour démarrer la discussion
- Qu’est-ce que chacune de ces enseignes lumineuses indique sur l’établissement qu’elle représente ? Expliquez votre réponse ?
- Qu’est ce qui a guidé le créateur de l’enseigne (ou le propriétaire de la salle) dans le choix des symboles, de la police de caractère et du format?
- De quelle façon est-ce que chaque enseigne représente l’identité que chaque salle souhaitait mettre en avant? Pensez-vous qu’ils y sont parvenus ? Expliquez votre réponse.
- Quels publics attiraient ces différents établissements ? Comment pensez-vous que les enseignes et les salles parvenaient à attirer le public qu’elles souhaitaient faire venir ?
- Des salles comme le Smilin’ Buddha et le Yale ont dû fermer dans le passé. D’après-vous comment cela est-il arrivé ? A votre avis, pourquoi est-ce que des salles comme le Vogue et l’Orpheum sont-elles restées populaires?
Activité 2 : Concevez et présentez votre propre enseigne
Choisissez votre style de musique préféré et concevez une enseigne lumineuse qui représenterait une salle de musique où des groupes joueraient ce genre de musique. Ecrivez une description courte de votre salle et enseigne imaginaire, en gardant à l’esprit ces questions : Quels genres de symboles utiliseriez-vous ? Quelle police de caractère ? Quel format aurait votre enseigne ? Quel public espèreriez-vous attirer à travers cette enseigne? Quel genre d’ambiance espèreriez-vous conférer ?

Learning Objectives

- Acquérir des connaissances sur les enseignes lumineuses de quatre salles de musique légendaires de Vancouver
- Observer les qualités esthétiques de chacune de ces enseignes
- Relier ces choix esthétiques à l’identité recherchée par l’établissement et le quartier dans lequel il s’inscrit
- A partir des observations faites sur le rapport entre esthétique et identité, concevoir une enseigne pour une salle de concert imaginaire
- Interpréter, analyser et évaluer les informations fournies dans des textes ; examiner les idées des différents textes et les comparer entre elles pour être capable de formuler et défendre des jugements cohérents et pondérés
- Démontrer des capacités de communication écrite, orale et graphique
- S’exprimer et écouter pour élargir la réflexion en proposant des informations et en formulant des idées originales