Elena Rivera Interview Part 4:Olympic logo competition



The competition for the Olympic logo had a variety of goals and many requirements for the designers to fulfill.

Qasim Virjee
Elena Rivera, Daniela Bryson, Elise Hodson, Qasim Virjee
March 2006
Vancouver, British Columbia, CANADA
© 2006, Design Exchange. All Rights Reserved.


Transcript

The competition for the Olympic logo had a variety of goals and many requirements for the designers to fulfill. "So the challenge was defining – well – designing something that represents the country, the people, the culture, the environment, the spirit of the Olympic movement, the athletes, the goals, VANOC’s goals, Vancouver’s goals, Whistler’s goals, a symbol that welcomes the world and that fits in Olympic history which is the toughest part of it. And that it can be reproduced in 2D and 3D, television, print. So it is a long list and there’s only so many logos that can accomplish that even in terms of what went into the competition. "


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