Marketed to Canadians: Putting the ‘Spin’ on Cars

Can advertising make a car Canadian? Marketing experts know that when Canadians go shopping, they look for reflections of themselves in what they buy. Companies spend money on promotional campaigns that present their cars in the glow of Canadian images, history and culture—using Canadian celebrities and images of ‘typical’ Canadian life to sell cars. Companies also brand cars as Canadian by choosing names and adding features designed to appeal specifically to the Canadian market.

To explore images and symbols that have been used to sell cars in Canada, browse through the advertisements featured in the Gallery of the In Search of the Canadian Car virtual exhibition.
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